Moonshot Investments

High risk, high reward — sized so it can't ruin you

What sets a moonshot apart

Some assets carry the potential to multiply many times over in a short period — and just as easily lose most of their value. Emerging or highly volatile assets, cryptocurrency being a common current example, fall into this category. The defining trait isn't the asset itself so much as the width of its possible outcomes, from very good to very bad.

Two opposite mistakes

One common error is going in too heavy, driven by the fear of missing a big move, and risking money that would hurt to lose. The opposite error is avoiding the category entirely out of caution and giving up any chance at the upside. Both come from reacting emotionally rather than deciding on a position size in advance.

Size it so a total loss wouldn't hurt

A more deliberate approach is to cap exposure to a small, predetermined slice of a portfolio — small enough that losing all of it wouldn't meaningfully change your financial situation, but large enough that a big win still matters. A modest position that grows several times over can still add up to a meaningful sum, without the rest of the portfolio ever having been at risk to get there.

Treat it as a slice, not a strategy

Whatever the specific asset, the same rules apply: use established, regulated platforms, understand what you're actually holding, and keep the position small enough that its outcome — either way — doesn't define your financial future. A moonshot is meant to sit alongside a portfolio, not replace one.